I’m Gloria González, a London-based creative consultant working with design-led brands on positioning, storytelling, and commercial growth.
Directorio Deco began over a decade ago as a personal notebook and has grown into an editorial platform, a space where I explore heritage interiors, creatives, decorative arts, and the details that give a room its character. I’m drawn to spaces with conviction: layered, thoughtful, and rooted in history yet alive in the present.
Alongside the blog, I work closely with designers, artisans, and brands, supporting both their creative direction and commercial growth, from shaping brand narratives to driving sales, partnerships, and client relationships. My work sits at the intersection of aesthetics and strategy, helping makers present their work with clarity, confidence, and purpose.
Originally from Spain and based in London, my perspective is shaped by both cultures: warmth and structure, boldness and restraint.
Directorio Deco is ultimately about noticing: the beauty in craftsmanship, the power of detail, and the quiet confidence of well-considered design.
